Where is Multimedia Market Going?

The widespread use of multimedia techniques, enabled by the rapid development and popularization of Internet, has been seen these years. And in the field of Media Science, no matter hardwares and softwares, all have experienced several rounds of revolution. However, there is no end of this revolution, a continuous innovation is required.

In addition to the improvements of the hardware facilities, the softwares should be a timely fashion in order to catch up. Let’s take Blu-ray Disk as an example. This format was developed to enable recording, rewriting and playback of high-definition video(HD), as well as storing large amounts of data. It offers more than five times the storage capacity of traditional DVDs and can hold up to 25GB on a single-layer disc. It is no doubt a revolution in the field of multimedia. However, the big advantage of its own does not necessarily mean its universal acknowledgment. Let’s say, Mac, in the first place, is not supported BD playing. Where there is a problem, there is a way out. The release of Mac Blu-ray Player practically close the chapter that BD is not playable on Mac OS. The outputting video remains HIGH-definition quality without any loss of data and frame, which is guaranteed by the DTC5.1. All audio tracks, sub streams, chapter markers and videos are fully preserved. It also supports NVIDA’s CUDA acceleration technology.

Here comes another supporting example. As we know, no all the terminal devices are equipped with a Blu-ray Drive and Blu-ray disc is protected with better encryption method, AACS(Advanced Access Content System) and BD+ copyright protections. The fantastic experience brought by Mac Blu-ray Player is not confined on the desktop. In the newly updated versions, this program can make Blu-ray playable on Apple devices, including iPhone/iPad/iPod Touch through its core technology-AriX. Just make sure your devices and your computer are under the same Wi-Fi environment.

In this way, the seamless fusion of hardwares and softwares is undoubtedly the irresistible trend of multimedia techniques. And from my point of view, the prospect of multimedia technology is going to be determined by its development on terminal devices. Why? The flourish of mobile devices is the mainstream that no matter hardware or software producers should follow. We have pretty mature scheme on PC but are still fumble on the newly emerged tablets and smart phones. And this means a great opportunity and challenge in the meantime for us to seek and face.


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